Innovative Test Automation Solutions

Automation testing, the right way

Implement effective, best practice test automation, avoiding common and expensive mistakes with our experienced automation consultancy and software testing services.

Innovative Test Automation Solutions

Ten10’s innovative QA test automation strategies, frameworks, methodology and software test automation services balance highly technical expertise with exceptional process experience to maximise value and meet demanding business requirements across areas such as functional, accessibility and integration testing.

An effective quality assurance automated testing strategy is essential to provide the confidence to release quality software faster, more effectively and more frequently, gaining a competitive advantage.

Our exceptional consultants will ensure the test automation will deliver a return on investment whether you are looking to introduce continuous test automation as part of a wider Agile or Continuous Integration processes or to replace costly and error-prone manual regression testing across web services, automated testing of mobile applications or database projects.

Ten10’s solutions include:

  • Establishing new or enhancing the effectiveness of existing test automation processes strategies and tools, ensuring best practice and maximum value is achieved based on the technology, business and people context.
  • Implementing, scripting and maintaining test automation, allowing your test analysts and business SMEs to focus on high business value areas and providing continuous quality feedback.
  • Building and supporting your internal automation capability, upskilling your team members and leaving you with a highly effective test automation legacy.
  • Taking an innovative and pragmatic approach to the use of the latest tools, techniques and technologies and integrating with CI/CD pipelines, staying ahead with the latest JavaScript based automation solutions and the testing of microservices architectures.

Quality and Test Healthcheck

Ten10’s Quality and Test Health Check provides a proven, industry-leading and accelerated way to improve your quality and test processes.

We will:

  • Review your current approach to functional and non-functional testing.
  • Examine areas such as requirements verification and automation across the lifecycle.
  • Advise on quality and test metrics and analysis to provide actionable insights to help you improve quality.

Our full lifecycle, proactive Quality Engineering approach means we assess your end-to-end delivery, solution and technology landscape in order to recommend pragmatic and prioritised improvements to quality and testing processes.

Test and Quality Leadership

Ten10’s Test and Quality Leadership solutions are designed to help our clients by providing proven processes, templates and tools to enable current and future software change with confidence.

Our expert Test and Quality Consultants will define a quality and test strategy for your organisation, programme or project.

Supported by Ten10’s Test and Quality Healthcheck, we will deliver an improvement roadmap either as a dedicated activity, or alongside, a pilot programme or project. Our Consultants are able to prioritise ‘quick wins’ and explain the benefits of change to stakeholders at all levels of your organisation ensuring that through evolution and incremental, measurable marginal gains, the return on investment is realised while allowing for course correction if/when your priorities change.

Ten10 is able to provide Head of Test, Programme Test Manager, Test Manager and Test Lead-level Consultants, across all test disciplines, who are accountable for the implementation of the test strategy and approach, the provision of all test deliverables and test team leadership for programmes, projects and business as usual changes.

Our Approach to Test Automation

The current challenging business climate means investments in technology need to demonstrate efficiencies and drive productivity improvements. Effective test automation is a key element to achieving this. In today’s remote working and value focussed environment, we know that you need you to justify your investment with low risk and a high chance of success. At Ten10, we follow a proven approach that delivers business results directly linked with cost efficiencies:


We examine your test processes, assets, technology, delivery landscape and the capability of your team.


We define a clear view of what is ready to be automated, what automation looks like and the value that can be achieved.


We demonstrate an initial test automation delivery iteration, conducting a proof of concept. We also ensure that targeted tests achieve the most valuable coverage and are appropriate for automation.


We implement a framework and scripts providing robust, repeatable and maintainable automated tests that follow industry best practice.

Why Ten10

Ensuring an appropriate, best practice approach to test automation from the outset is essential to longer-term success and achieving the greatest value from it.

Our company’s breadth and depth of experience delivering test automation services ensures that common pitfalls and failures associated with test automation are avoided by:

  • Aligning test automation with appropriate test analysis to ensure that the tests to be automated are valuable and relevant, both for initial implementation and ongoing. This avoids the common situation where an ever increasing and costly test automation suite is run and maintained but the underlying tests are no longer relevant and valuable.
  • Automating testing at appropriate levels in the automation pyramid, not just at the user interface level. This ensures better coverage and more robust and maintainable automation.
  • Bringing together the wealth of excellent tools, libraries and frameworks already available, rather than building custom automation solutions.
  • Considering maintenance processes and costs from the outset to ensure automation ROI can be achieved, avoiding the test automation ‘maintenance trap’.
  • Adopting an ‘automation in testing’ rather than a test automation approach, ensuring focus on the wider test process is not lost in favour of too much focus on test automation as a ‘silver bullet’.

Software Test Automation Tools

We have expertise in a wide range of open-source and commercial tools and frameworks. Our tool-agnostic approach means we always look to recommend the most appropriate solution to benefit our clients’ needs:

  • The latest Javascript-based automation solutions built around: Node.js such as CypressWebdriverjs and TestCafe.
  • Mobile tools such as AppiumEspresso and EarlGrey.
  • Selenium implementations and a range of frameworks and commercial tools including Cucumber, Serenity, Katalon, Ranorex, TestComplete, EggPlant and UFT/LeanFT.

Whether the technology is web or client-server based, we know that test automation isn’t just about automating the UI, delivering API/service based automation and using tools such as REST-assuredPostman and PACT for microservices.

Our automation services also include the use of advanced techniques to remove dependencies and allow earlier integration testing, implementing bespoke service simulation and stubbing solutions, using tools such as WireMock.

Learn More

Ten10 engineer using software test automation tools

Automated test tool review, recommendation and implementation

The client is a leading financial markets operator and provider of execution and information services and plays a pivotal role in bringing together buyers and sellers in wholesale financial markets, globally. The client had procured and was maintaining and further developing its brokerage platform that would be used internally by the company’s brokers.

Contact the Team

Find out more about Innovative Software Test Automation Solutions.

This field is for validation purposes and should be left unchanged.